Thoughtful investments, meaningful impact.

Willow's Holding SA is a private holding company based in Geneva. We invest patiently and across borders, taking a long-term view of every position we hold.

Where we invest Get in touch →
About us

A private holding, built for the long term.

We're a private holdings and investments company, taking a long, patient view of every position we hold and building relationships that last.

From our Geneva base we operate across nine countries, each chosen deliberately for its character and potential, guided by a principle of mutual growth and respect.

Where we invest

Four lines of focus

Long-term positions across four complementary areas.
01

Venture Capital

Positions across dynamic startups — technology, AI and education — alongside select in-house projects.

02

Direct Equity

Stakes spanning hospitality, eco-friendly products, transportation, software and financial services.

03

Real Estate

Direct and indirect holdings worldwide — residential, commercial and office space.

04

Alternative Assets

Blockchain-based assets and short- to mid-term asset-backed lending.

Presence

We work without borders

From our home base in Geneva, Switzerland, we extend our operations across diverse countries like Switzerland, France, England, Poland, Ukraine, Israel, Greece, Spain, and UAE, each bringing unique qualities and lessons. Each location is chosen for its amazing potential and character. Our presence in these countries is a reflection of our desire to understand and contribute positively to various communities and markets, guided by a principle of mutual growth and respect.

Nine jurisdictions
  • SwitzerlandHome base
  • FranceFR
  • EnglandGB
  • PolandPL
  • UkraineUA
  • IsraelIL
  • GreeceGR
  • SpainES
  • United Arab EmiratesAE
Contact

We'd be glad to hear from you

We rarely manage relationships outside our own group, but a considered enquiry is always welcome. Leave a short note and we'll reply.

We will not use your data in any other way except to communicate with you about this particular query. We will not sell your data, and we will not send you any emails except those relevant to ongoing communications. We also do not use cookies.